Improving The Quality Of Your Website With Good Graphic Design

Try to picture the websites you frequently visit. Now try to picture the graphics on the website. You might think immediately of a particular color scheme that coordinates with the company’s logo. Or you might think of a particular image that displays a service that the company provides. Perhaps you think about the way products are displayed. And in some cases, you may not be able to picture any graphics at all. Madison graphic design varies a lot in style and approach, but if you want to reap all of the benefits out of your site, you need to decide what you want out of your graphics.

If you are looking for good examples of graphic design, Madison is a wonderful place to begin. The websites of several Madison businesses make great use of this element in helping users to identify the business and get the most out of their online experience. And that’s the point of all this web development stuff, right? The customer.

Good graphic design can have several definitions. But most professional graphic designers will call your attention to five basic elements.

Balance

One thing you will notice about the most successful websites is their ability to balance information, navigation, and graphics on a page. The page should not feel overly heavy on the left or right sides, nor should it be top heavy. It's true that you need to consider how people will see the page, taking into account the tendency not to scroll if they don’t have to, but when you look at the page as far as what is visible on screen, does it look balanced or does one part overshadow the other parts?

Rhythm

Okay, you’re thinking to yourself, “Rhythm in a website?” Yes, this is anessential element of a good web design. How do your elements move from one to the other? Is there an effortless flow of information? As your eye moves across the page, think about how you see one thing and then the next and figure out if there is good rhythm.

Proportion

This is imperative to user-friendly websites. If you have ever been to a site with huge bright colored blinking text, you know that proportion is vital to return visitors. On the opposite side, don’t cram huge graphics on a page. Either shrink them to fit or go without.

Dominance

As Balance and proportion are important, but you also need to make it clear what the important elements are on the page. If you want to draw attention to the navigation bar with links to affiliates, you need to highlight this. If you want the customer to take note of the great search feature you installed at the top of the page, put it where it can be seen and use effective graphics to make it a dominant element in its field.

Unity

If your page looks scattered and unorganized, you may have trouble getting your main point across. Similarly, if each successive page has a different format or color scheme than your homepage, you lose the unity of the site. To be successful, keep to a uniform graphics style, font, and color scheme.

This article was written by S. Reeves Morris. Mr. Morris runs the Internet technology company New Media located in newmediamadison. (http://www.newmediamadison.com), which for 11 years has been dedicated to helping businesses succeed online. Mr. Morris is a Search Engine Optimization (SEO) Expert who is always updating his skill set with the latest Search Engine Optimization and Link Building Techniques.

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This article was written by S. Reeves Morris. Mr. Morris runs the Internet technology company New Media located in newmediamadison. (www.newmediamadison.com), which for 11 years has been dedicated to helping businesses succeed online. Mr. Morris is a Search Engine Optimization (SEO) Expert who is always updating his skill set with the latest Search Engine Optimization and Link Building Techniques.