Powerful Software For Webmasters

Although Google provides some of the best free webmaster tools available, most people are not aware of them. Moreover, many webmasters who are aware of them have not taken the time to investigate the potential of these free tools.

What ever the reason for not using Google's tools, webmasters who do not use them are placing themselves at a major disadvantage to those who do. In order to access these tools, all you need to do are two simple things. First, you must get a free account with Google, as they are available only to registered users. Second, get an Adwords account with Google even if you do not anticipate any advertising for your web site. This step is so that you will have access to some of their most powerful webmaster tools.

The general public knows that the search engine Google offers a free keyword suggestion tool to aid you in finding key words that relate to your business. Research in keywords is basic to almost every part of internet business. If you don't think about this part of internet marketing then you probably will not be successful. The keyword suggestion tool can be quickly located by doing a search for "Google keyword suggestion" and clicking to the Google page at the beginning of the search results.

The next very powerful tool is their site analytics software. You need an Adwords account for this one, but it is an amazing tool that tracks visitors to your site. This tool allows you see a wealth of data about how they found you and whether they are converting to customers and/or leads on your site. Similar software costs hundreds of dollars and is not nearly as user friendly and powerful. Using this software is an absolute must for any serious webmaster.

Finally is their suite of appropriately named webmaster tools. It is a collection of tools which allows you to find many types of information such as how many pages you have in their index, problems with your pages and more importantly a detailed list of the Internet pages that link to you. A list like this is the core of understanding why you may or may not rank for search terms that interest you. This is, in my opinion, the most valuable tool Google could have created. It is also a fairly recent addition to their offerings.

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Eric Menzies writes about Internet Marketing. You can get a free copy of my latest ebook "The 7 Keys To Business Marketing Success" by visiting www.BizRave.com