Search Engine Optimization : Content And Page Ranking

Everyone on the internet trying to explain what makes a good site will say to you, 'Content is King' and 'You need good content'. However, not every website owner understands how content affects their rankings in the natural organic search results of search engines. In fact, if you look around the web you will notice tons of sites with no real content, duplicated content, or that bore you to tears. What most people don't realize, though, is that good content does more than just keep your visitors interested and give you a good site. It will also help you promote your website.

Many search engines ignore the traditional method of reading META tags for keywords and descriptions, as these are often abused by users. Instead, search engines like Google now read the whole web page and use it to generate matches. It stands to reason therefore, that your website needs quality, keyword rich content, not only to keep the interest of visitors but to increase your search rankings as well.

Further, good content will often attract other websites to link to your content and this will bring in even more visitors to your site. Links to your pages will also boost your page ranking on Google. That’s importance because page ranking is one of the criteria by which Google decides where in the natural organic listings your site will appear.
Choose Your Keywords

Choosing keywords is more than picking search terms that receive heavy search traffic. An effective keyword will have relevancy, high search rates and most importantly the people searching will be interested in your product or service. There are a number of free keyword tools that can help you research keywords and phrases more effectively. One such tool is available at http://www.digitalpoint.com/tools/suggestion/ and will query both Wordtracker and Overture.

Both Wordtracker and Overture gather data from the search engines and can tell you how often a particular keyword is searched. An excellent starting point is obviously finding a highly searched phrase. Though, remember numbers alone don’t equate to quality. Your keywords must be targeted towards two audiences. The first is the market you are reaching for while the second is the search engines themselves. That being the case you want to carefully choose keywords that will allow you to rank highly in the search results for phrases that are being used by buyers to find the products and services you offer.

Write Keyword Rich Content

The cheapest way to generate content is to write it yourself. Writing quality content takes a lot of time, and you will need thorough knowledge of your subject to be able to write effectively on it. If you have the skills and time to generate content, though, this is really the best route to take. Alternately, you could save time by having someone else write your content but you would lose a certain amount of control plus may incur high cost. Whichever method you eventually choose the one thing you want to do when writing content is focus on your keywords and phrases.
Search Engine friendly content will directly target a keyword or phrase. You start by using keywords and phrases in the title. In the contents body you will also want to repeat the keywords and phrases you are focusing on. The last thing you should do and something many websites fail at is narrowly targeting your pages content. By that I mean choose one or a few keywords and phrases on a page and build the content around them. By doing this you will see more of your pages index and they will index at a higher rank.

Conclusion

Originality and keyword density in your website’s content will ensure that your website indexes well on the search engines. Good content should also help your website increase its amount of backlinks and conduct other important parts of a successful Search Engine Marketing Campaign. However
good your design or however fast your site, people and increasingly search engines come for content, and that is what you should be giving them.
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